Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
ProfileAdvanced Training


From translation to transcreation
WIFI Wien, 10–11 November 2017
Course leader:
Nina Sattler-Hovdar
Organiser: UNIVERSITAS Austria (Austrian Association of Interpreters and Translators)
Content: Cultural adaption of advertising and PR texts with countless practical exercises and follow-up
Trados for advanced users
Dorsten, June 2006
Course leader:
Renate Dockhorn
Organiser: BDÜ
Content: Project templates, settings for analyses and pre-translation, completing a pseudo-translation, filters (for translation memories), segmentation rules, auto-propagate function, correction processes, quality assurance functions, aligning files to create translation memories, maintaining translation memories
Trados for beginners
Dorsten, May 2006
Course leader:
Renate Dockhorn
Organiser: BDÜ
Content: Functions of Trados, explanation of the work environment, general workflow, project concept/folder structure, processing a sample job, creating a translation memory, setting up a project, translating in the Editor, delivering the finished translation, using legacy content (alignment), exchanging translation memory data, integrating terminology via MultiTerm
Déjà Vu for beginners
BDÜ Frankfurt office, September 2003
Content: Overview of Déjà Vu, creating a translation project, translating a Word file in the translation editor using basic functions, creating a target file

Copywriting and Journalism

Content Marketing
Online course: 19.05 to 17.06.2020
Course leaders: Christoph Käthe, Timo Lommatzsch, Jörg Lenuweit, Philip Kalisch
Organiser: Deutsche Presseakademie
Content: Content is King introduction, developing and implementing strategies, digital storytelling in content marketing (the content plan), the distribution concept, examples of best practice
Storytelling in marketing and PR
Hamburg, 17 and 18 February 2020
Course leader: Philipp Böttcher
Organiser: Haufe Akademie GmbH & Co. KG
Content: Success factors, key messages and images, storyfinding – message and story, creative techniques, good storytelling content, coming up with ideas and planning themes, putting ideas into practice, dramaturgy, storyboarding, timing, making connections between channels, best-practice analysis, measuring success, using storytelling to generate leads
Search engine optimisation – SEO I
Kulmbach, 5–6 June 2019
Course leader:
Dr. Caroline Mayer
Organiser: Akademie der Bayerischen Presse
Content: Google searches, ranking factors, keyword research, link management, writing for Google, editorial workflow, practical workshop with keyword selection and text optimisation
Copywriting seminar 1 and 2
Design Offices Nuremberg, 18–19 July 2018
Course leader: Stefan Gottschling
Organiser: Texterclub Augsburg
Content: Copy for all media, textual evaluation, creative writing (figurative and active copywriting), developing and presenting reader benefits, characteristics of texts for the web, email or Facebook, toolkit for text optimisation
Journalistic text types
Kulmbach, 26–28 May 2014
Course leader: Dr. Sebastian Poliwoda
Organiser: Akademie der Bayerischen Presse
Content: Overview of text types (news, reports, interviews, profiles, commentaries, leaders, editorials, critiques, test reports, features, reportage) with practical exercises and follow-up discussions
Health journalism
Munich, 30 September to 2 October 2013
Course leader: Hans Haltmeier
Organiser: Akademie der Bayerischen Presse
Content: Health in the media, defining health journalism, identifying stories, topic implementation, tools of the trade, research
Photo journalism
Kulmbach, 12–16 August 2013
Course leader:
Erol Gurian
Organiser: Akademie der Bayerischen Presse
Content: Introduction to camera technology, basic photographic terms – from stopping down to aperture priority, manual photography, basic design principles (image composition, visual language, eye training, forms of photographic presentation), portraits, group photography, photo stories workshop with subject discussions and research, image selection with Adobe Bridge and image processing with Adobe Photoshop, presentation and discussion of photo stories
Sport journalism
Munich, 22–26 April 2013
Course leaders: Carsten Germann, Thomas Herrmann, Christoph Seidl
Organiser: Akademie der Bayerischen Presse
Content: Practice of sports journalism, research and interviews, dramaturgy of sports reporting and writing, special formats (glosses, commentaries, portraits), covering a Champions League game, social media in sport, live commentary
Journalistic writing
Munich, 10–11 February 2012
Course leader: Jutta Witzel
Organiser: BDÜ
Content: Journalistic forms of presentation, writing skills, PR texts, processes and techniques in media translation, advertising texts, creative techniques for marketing texts

Sports and Health

5th MEDICA Medicine + Sports Conference
Messe Düsseldorf, 14–15 November 2017
Messe Düsseldorf
Content: Developments and trends in sports medicine
Personal trainer (EQF Level 3)
Racket Inn Sporthotel, 7–17 August 2017
Organiser: Akademie für Sport und Gesundheit
Content: Training planning and management, training plan preparation, equipment instruction, strength training, maximum strength, anatomy and physiology, targeted exercises, active musculoskeletal system, functional anatomy, cardiovascular system, respiratory system, endurance training, physical working capacity tests, biomechanics, exercise techniques, equipment science, nutrition science, neurophysiology, sensory-motor training, speed training, mobility training, stretching, plyometric training, sports psychology, circuit training
DFB fitness trainer course
Oberhaching Sports Academy, 18–22 July 2016
Organiser: Bavarian Football Association, SpeedClub Munich
Content: Practical training methods for all areas of fitness: maximum strength, strength endurance, agility, speed, dynamism, endurance, flexibility and coordination
Toprope climbing certificate
Veldenstein Forest, 16–17 May 2015
German Alpine Club (Deutscher Alpenverein, DAV)
Content: Using a climbing harness, climbing techniques, abseiling, belaying

Other seminars

Winning new clients
Frankfurt, November 2007
Course leader:
Petra Lehmann
Organiser: BDÜ Hesse
Content: Discussion settings, needs analysis, presentation of services, successful customer retention, service concept
Confident communication
Bayreuth, October 2007
Course leader:
Julia Biskupek
Organiser: BDÜ Bavaria
Content: Client acquisition, video training and exercises in customer communication
Using Microsoft Word efficiently
Cologne, May 2006
Course leader:
Wolfram Baur
Organiser: BDÜ North Rhine-Westphalia
Content: Settings and customisation options in Word, using templates to format documents, comparing documents, text formatting and entry, task automation



Do you really want to go down that road? Run the risk that people will stick to your copy and products like flies to flypaper? Then try out the customer magnet. But when you can’t shake those pesky customers off, don’t say I didn’t warn you!
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