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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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10 Minute Yoga Calm

Translation of the entire guide (December 2014 to January 2015)

An extremely well structured, comprehensive handbook covering everything from equipment to sun salutations to advanced sequences – everything you could possibly need to soothe a stressed body and mind.

My own personal yoga experience made light work of the translation. The only research required was to double check the asana names. After all, one or other yoga teacher will undoubtedly use this book as their go-to reference. Both the terminology and the sequence instructions therefore had to be absolutely spot on. The content had to be presented and worded in an authentic style, too, using typical yoga phrasing and metaphors and elegantly worded instructions that only someone who has themselves attended countless yoga classes can be familiar with. The direct, demanding drills and snappy undertone of a fitness guide would be entirely out of place here.

CULTURAL

BRIDGE BUILDING

Creative marketing translations have a dramatic effect on your image – and your bottom line: hordes of new buyers and customers will flock to you –
including ones you didn’t know existed! Users will lay siege to your websites, devour your blog posts and sign up like there’s no tomorrow. Can you cope with the onslaught?
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