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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Core Advantage

Translation of the entire book into German (April to May 2015)

A handbook on injury prevention for ambitious amateurs by a pro cyclist. The countless strengthening exercises and information provided by the co-author and trainer Allison Westfahl are complemented by anecdotes from Danielson’s own experience (“Tommy’s take”).

Similar to many of the books that cross my desk, this guide is intended to both inform and entertain – with tales taken directly from everyday pro life. The contents naturally needed to be factually correct. But it was equally important to serve up the strengthening exercises and entertaining little stories to readers in appetising, bite-sized morsels.

Incendiary Ideas

HAZARDOUS TO DRY CONTENT

From apps to brochures to websites: incendiary copy and translations spread like wildfire. Ideas this catching are a hazard to tinder-dry content of all kinds. As soon as they set eyes on it sparks will fly, spreading uncontrollably to your readers and users.
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