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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Men’s Fitness cycling special

Men’s Fitness cycling guide Ab auf’s Rennrad (July to August 2014)

The comprehensive 160-page cycling bible advises both newcomers to the sport and ambitious amateurs on everything from the purchase of a new bike through bicycle set-up and repair to training plans, cycling techniques, injury prevention and nutrition planning.

To best cater to the target group, I sought to create vivid, animated content with a motivating undertone. Particularly beginners appreciate being taken by the hand and given a rigorous introduction.

BEWARE!

POWERFUL CUSTOMER MAGNET

Do you really want to go down that road? Run the risk that people will stick to your copy and products like flies to flypaper? Then try out the customer magnet. But when you can’t shake those pesky customers off, don’t say I didn’t warn you!
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