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Thorsten Distler
MA Translator + Certified Copywriter + Certified Fitness Trainer
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Press releases for a downhill ski manufacturer

News on the latest sporting developments and trends (February to June 2006)

This entertaining series of press releases for a renowned downhill ski manufacturer featured athlete profiles and background information on the brand history.

Among others, they covered the legendary X-Games during which athletes wow the crowds with their daredevil antics. Their passion for the spectacular naturally also had to be conveyed in the articles while respecting the conventions for press texts. A bilingual balancing act, deftly executed with an impeccable landing.

For confidentiality reasons, I can only name B2B projects completed for direct clients. Upon request, I can gladly provide details of further relevant projects in the fields of sport and sports medicine.

BEWARE!

POWERFUL CUSTOMER MAGNET

Do you really want to go down that road? Run the risk that people will stick to your copy and products like flies to flypaper? Then try out the customer magnet. But when you can’t shake those pesky customers off, don’t say I didn’t warn you!
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